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The story of Nespresso
3 chapters
59 assets
by gus · 4 jun 2026
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Chapter 1
The secret history of the capsule
1
The Italian vacation that started it all
2
The system Nestlé almost abandoned
3
The luxury pivot that saved the brand
4
The patent wars that changed the market
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Chapter 2
The physics inside your cup
1
The power of nineteen bars of pressure
2
The magic of the pyramid plate
3
What actually is espresso crema
4
How Vertuo spins coffee at high speed
5
The barcodes telling machines how to brew
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Chapter 3
The global footprint and recycling puzzle
1
The infinite recycling loop of aluminum
2
The challenge of getting pods recycled
3
Sourcing coffee through the AAA program
4
The Hollywood star who became the brand
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YOUR GOAL
Master of The story of Nespresso
